Is your 360 degree virtual tour getting the maximum traffic?
Aren’t sure how to promote your 360 degree virtual tour? Need an update or some creative brainstorming? We’d love to help you get the most out of your investment. Here are 3 great ideas for increasing traffic for an existing virtual tour:
Idea #1: Add a Treasure Hunt Feature
Get creative! Beaumont Healthcare placed their mascot, a teddy bear named “Beau,” throughout many of the scenes within the 360 degree virtual tour during the photo shoot. Each bear is an embedded hotspot, but only one of the bears enters visitors into a contest. Beaumont Healthcare used the scavenger hunt as a Facebook promotion to encourage tour participation. You could reconfigure your existing tour with unique hotspot icons (your logo, gold coins, etc.) to create a scavenger hunt, a quest game (find the answer to this question and win a prize), or a continuing education course, all while increasing engagement for your audience to your virtual tour. Read more about the Beaumont Healthcare project here.
Idea #2: Create a Video Montage
One of the most efficient ways to market a business is to repurpose existing assets for other uses. See how the Rice Bioscience Research Collaborative turned their virtual tour into a self-running video montage to promote their facilities, their people and their research. Add music, voiceovers or other features to turn your virtual tour into an introduction to your business that can be used for tradeshows, reception areas, presentations or as part of a media packet. See more Video Montage examples here.
Idea #3: Add a Share Feature
Saint Joseph’s University
Digital media is made for sharing. Visitors to your online virtual tour get excited and want to share it with others. Adding a share feature enables one-click sharing through email, Facebook, Twitter, etc. Watch your web traffic soar when you allow visitors to pass on the link to everyone in their network!
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