Client Studies

Bank of America needed to produce an educational sales tool that would explain their Image Lockbox product to large corporate and middle market global treasury clients.

Virtually Anywhere Interactive was selected to re-create an existing physical tour that was already a part of their sales process. Their challenge was to get their prospective clients TO take the tour they already had. That is where a compelling, interactive online experience became essential. This allows their sales force to extend how many clients are able to see intricate facets of the lockbox process, and Bank of America’s unique features highlighted.

VA not only allows viewers to virtually walk through the facility while following the path of remittance and negotiable instruments, and clicking on feature area hotspots for in depth information, but also allows the viewers to demo key aspects and security features of Bank of America’s proprietary software just as if they had a bank expert holding their hand and explaining the process and features all along.

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