Client Studies

Buffalo Bills Premium Seating Tour

Professional football franchises are changing the way their fans experience their games, making them full-blown game day "events,” rather than just a simple sporting experience. The popularity of skyboxes, VIP seating areas, and large, comfy private viewing sections, complete with all the amenities of home, are becoming the norm all across the country.

Most of the Bills’ premium seating sections have been renovated, and some added over the last 5 years, so they were looking for an opportunity to help the fans consider these premium areas, without the hassle of driving to the stadium for a tour.

Since the Buffalo Bills are one of the NFL Teams who are leading the way in providing their fans with a wide variety of seating options, private areas, and services including close-circuit TV systems, full food and beverage service, and warm, comfortable furniture for lounging, that became the main parameter for creating a virtual tour – displaying all these features of the premium areas.

We showed up and shot the stadium’s premium seating facilities all in one afternoon. The tour starts with a shot from the brand new field surface on the 50 yard line. From this vantage point we created “hotspots” that allow the viewer to click almost any area in the stadium for more information and to see the layout of the box seating as well as features like the Jumbotron scoreboard, the press boxes, etc. You can click any of the premium areas from within the 360 image and go directly to that premium area. Once in any of the suites, you can still click hotspots to find out more on catering options, closed circuit TVs, views of the field, and even networking areas. The tour has a total of almost 60 hotspots within 10 suites and other facility shots.

You can see the tour here:
Buffalo Bills Virtual Tour

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