Client Studies

Mission Hospital of Orange County, California

Mission Hospital is the largest hospital in south Orange County, California and one of three trauma centers in their region. With such a wide array of services, Mission, like many hospitals, want to show off the depth of their facilities for each different market segment. In their case, Mission needed an expandable tour that would not be confusing.

Hospitals have learned that marketing to patients by showing their strengths is more effective than marketing to doctors and insurance companies.

We looked at the overall needs, and then broke up the project that Mission wanted to start with into 3 parts; a general facility tour, a maternity tour, and a trauma tour. Patients can tour all aspects of the campus in the general tour, and then view more specifics on the other tours. For example, a soon-to-be maternity patient can preview the general hospital tour, and then see all information on their labor and delivery rooms, as well as ultrasound rooms, operating rooms, nurseries, even the special breakfast buffet set up especially for the “coaches” in the maternity area. The trauma tour showcases everything from the emergency room to the helicopter pad, even allowing you to look inside the helicopter itself.

We utilized out Standard Platinum tour model to provide Mission an extremely affordable and expandable solution for now, and the future.

Mission’s family of virtual tours can be seen on their website:
www.mission4health.com/

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