Earlier this year eBay extended a challenge to eight hot interior designers for its Showhouse 2004: decorate a room using only items purchased on eBay. Then eBay faced its own challenge: how to share the designers’ creations with its worldwide customers through a cool virtual tour?
“Finding Virtually Anywhere was a stroke of luck, because there are a million virtual tour companies out there, but few who can deliver the sophisticated and elegant virtual experience we envisioned,” says Sravanthi Agrawal, spokesperson, eBay Corporate Communications.
“We thought we’d have to hire two vendors to deliver our whole package — a virtual tour designer, and a still photographer,” explains Sravanthi. “However, Virtually Anywhere’s wide-ranging online design artistry convinced us they were up for the entire challenge. They took the lead on the entire project and ran with it.”
Because eBay’s Showhouse 2004 featured so many highly talented interior designers, each with his or her own unique styles, Virtually Anywhere wanted to create an online experience that brought them all together into a single online event, yet also let each designer’s unique flair shine through, explains Carrington Weems, Principle and Creative Director of Virtually Anywhere. “We aimed for an upscale virtual experience that both showcases the interior designers’ innovative creations and gives design-conscious viewers an online experience that exceeds what is typically lacking in most Internet sites.”
“We are thrilled the end result,” says Sravanthi. “We feel that it’s night and day from the simpler virtual tour we had last year for Showhouse 2003. It’s like community college versus Ivy League.”
While New York City residents were able to tour that actual townhouse in early June, the rest of the world can visit the Showhouse 2004 online until the end of the year at www.ebay.com/showhouse. The Web site allows visitors to tour the home’s eight room designs, meet the designers, view still photographs of the eBay-purchased items, click on hot spots to get product links, and keep track of items viewers like.
For more information, contact:
Carrington Weems
Virtually Anywhere Interactive
512-454-1680 |