Because of their worldwide reputation in all medical service lines, Cleveland Clinic draws patients from literally all over the world. Originally created for a way-finding initiative, the tour is also used to display the main buildings on their broad campus, diagnostic and procedure areas, even their facilities and services for international patients and their families.
The diverse use of hotspots show video from their YouTube channel, live social media feeds, even information on their valet parking hours… all in specific context to where they are displayed. A true multimedia presentation pulling their various marketing assets together in one place.
